Spring Collection: Comfy & Fluffy!

When looking at the fashion shoe industry of Pakistan at a glance, it’s quite obvious that the shoe retailers order shoes keeping in view the seasonal changes in demand like open shoes for summers, pumps or close for the winters and the party wears. Protection was the basic principle underlying the creation of footwear, once humankind felt the need to protect feet from direct contact with soil, heat, cold and sharp objects. However, this accessory soon acquired cultural, aesthetic, symbolic significance, and apparently, it was not related to comfort. This work aims to analyze comfort in women footwear, especially high heels shoe. Clive Shoes- one of the leading footwear brand in Pakistan right now offer its customers with some innovative designs, different style and best quality in the market. Clive shoes started its business with the name of Fine Shoes from the last 50 years as a whole seller in Shahalam Market. Clive focuses on providing ladies shoes in Pakistan with best quality products for its customers. This brand is a leading edge fashion footwear specialist, providing style-conscious customers with innovative shoes to suit every occasion.

CLIVE’S MAIN FOCUS: VALUE FOR MONEY

Value for money is their main focus right now. What Clive shoes feel is that the reason why customers will buy their product or would recommend others is that; they have found value in the product for the money that they have paid. What most customers want is quality in what they desire for, and if the company becomes successful in offering them the best in the most affordable prices, what more could anybody ask for? Even if the product is expensive, the customer will be willing to buy, if they need the product and is one of the major necessities in his life.  And if the product is providing all the utility that they needed, then they would surely buy it. So, for the customers, the value for money is really important. As they want to make sure that whatever they are spending for, is worthwhile. Therefore, Clive has a very clear and strong goal in mind, and they are targeting the right audiences with the rightest product fulfilling all their needs. Therefore, the design of the product and everything else related to the product is done, keeping the customer perception in mind. As it is very important for them to satisfy their customers, so Clive focuses on the quality of products.

TIME-SAVING:

Earlier females used to be going to different places for buying matching accessories and shoes. They had to explore the market to get the best of accessory and shoes matching. Many of the times it so happens that they don’t find the accurate accessory and shoe that matches best with their attire. All this activity is very time-consuming. Providing the necessary items of matching under one roof will hugely save females time because Clive engages itself in “exploring the market” activity which earlier the females were doing.

Today is a world of cut-throat competition, everyone is trying to pull the other down in order to move ahead, whether it’s through their competitive strategies or points of differences. There are loads of barriers in the marketing field. Everybody has to face some difficulty every day, but this is a part of the business. So, Clive tries to stand out and give their competitors the strongest competition using strong marketing strategies. They overcome the barriers by using new innovative ideas and by adopting means to satisfy their customer more, by providing quality products and gaining the trust of their customers that's why Clive is one of the best shoes in Pakistan right now.

They are using aggressive marketing strategies all over Pakistan. They launched a lot of campaigns in March 2018, starting from mother’s day when they launched the Spring volume 2 campaign which covers beautiful and colorful shoes that caters the spring season needs. Clive shoes also launched a sale campaign before 23rd March and now they are also planning to launch their summer collection as well.

Stay tuned for more updates and new campaigns.

 Watch out now: cliveshoes.com/

Clive Shoes- Live Your Dream

Fashion these days has become very essential to females and males and they are highly demanded whether its clothing, shoes or accessories. Seeing this major transition in the behavior of females, every industry related to females is revolutionized. The ladies shoe industry has also undergone changes and especially in the past few years, the transition has been quite rapid. Ladies fashion shoe industry is a very growing industry. Over the years, Clive shoes slowly but surely become a household name that has captured the imagination of women who consider footwear an essential part of their appearance. It is no wonder that Clive is today popularly recognized as one of Pakistan’s leading footwear and accessory brands in women’s fashion. Before launching this brand, the idea was to give customers good value for their money. Soon it became famous for a wide range of comfortable and durable ladies and men shoes. In a few years, the name Clive shoes became a synonym for fair-priced comfortable and durable shoes. The focus of the organization is to provide quality products to its customers. Their core competence is the comfort they are providing. Their innovation, day and night efforts of the team regarding product development are enabling Clive to attract and increase the number of customers. These capabilities have also allowed them to strive against their competitors in the market. The design range at Clive Collections is not restricted to a particular segment of the Pakistani consumers, both in its versatility and its affordability. 

Code of Business Principles:

Clive feels its responsibility towards maintaining proper business principles and business ethics. It has documented procedures explaining business principles which are based on trust, honesty and best practices. It inculcates a culture where each employee feels its accountability to follow these business principles which are laid down in the best interest of the employees, the organization and the environment.

Pricing Strategies:

 

Clive’s pricing strategy is competitive and they also focus on psychological pricing strategy with certain shoe prices that are a little less than a round number creating a psychological impact. Price ranges are different for different shoes like for party footwear, bridal, fancy footwear, professional shoes, and casual wear as well. They recently launched the Brazilian collection and playing the price premium strategy because no other competitors have this kind of product, it's unique, durable and innovative designs that's why Clive is different from others and also one of the best shoes in Pakistan right now. They also use the pricing strategies for market penetration, price skimming and economic pricing as well for all classes of customers

 

Positioning:

 

The Clive shoe collection is a Pakistani lady’s footwear brand that aims to provide a one-stop shopping facility regarding quality footwear and accessories. Clive collection is not just about selling quality footwear; it wants to be identified by providing the ultimate shopping experience to our customers.

 

Promotion:

Promotion is typically done in order to create awareness among its customers about the brand name Clive. The team trying to persuade customers from their attractive branding and marketing strategies and ads, but still needs to focus more on the promotion strategies. Clive through print media such as newspapers, magazines, billboards, hoarding, streamers and also running TVC’s on national channels as well as local cable channels. Other than that Clive’s team visits various colleges and universities as part of their promotional strategy.

 

Customer Analysis:

The customers that Clive is targeting are the urban females may it be professional or non-professional females who are style and fashion conscious. These ladies not only want style and fashion but along with this they also want comfort, good quality and different design shoes that are not available in the market. The psychographics gives an insight into the activities, interests, and opinions of our target audience. The target audience is quite trendy, stylish and liberal. They like to hang out, party and like to socialize. They want to keep pace with ongoing modernization and want to adopt the latest fashion trends, but at the same time, they follow traditional styles according to the event. Females are demanding rapid change in designs as fashion is changing quite frequently. The major benefits that customers seek are good quality and comfort. The target market is females who are prone to frequent shopping. Their buying of shoes can be an impulse basis as well they buy shoes on various occasions like wedding, EID, and other festivals. Target audiences of shoes are informed audience who knows what type of shoes are in fashion and where these kind of shoes are available.

Recently Clive launched their Spring collection for '19

Just feel spring in the air! Get obsessed with Clive Shoes new collection'19

Rush now to your nearest outlet today or shop online at www.cliveshoes.com