Fashion these days has become very essential to females and
males and they are highly demanded whether its clothing, shoes or accessories.
Seeing this major transition in the behavior of females, every industry related
to females is revolutionized. The ladies shoe industry has also undergone
changes and especially in the past few years, the transition has been quite
rapid. Ladies fashion shoe industry is a very growing industry. Over the years,
Clive shoes slowly but surely become a household name that has captured the
imagination of women who consider footwear an essential part of their
appearance. It is no wonder that Clive is today popularly recognized as one of
Pakistan’s leading footwear and accessory brands in women’s fashion. Before
launching this brand, the idea was to give customers good value for their
money. Soon it became famous for a wide range of comfortable and durable ladies
and men shoes. In a few years, the name Clive shoes became a synonym for
fair-priced comfortable and durable shoes. The focus of the organization
is to provide quality products to its customers. Their core competence is the
comfort they are providing. Their innovation, day and night efforts of the team
regarding product development are enabling Clive to attract and increase the
number of customers. These capabilities have also allowed them to strive
against their competitors in the market. The design range at Clive Collections
is not restricted to a particular segment of the Pakistani consumers, both in
its versatility and its affordability.
Code of Business Principles:
Clive feels its responsibility towards maintaining
proper business principles and business ethics. It has documented procedures
explaining business principles which are based on trust, honesty and best
practices. It inculcates a culture where each employee feels its accountability
to follow these business principles which are laid down in the best interest of
the employees, the organization and the environment.
Pricing
Strategies:
Clive’s pricing strategy is competitive and they
also focus on psychological pricing strategy with certain shoe prices that are
a little less than a round number creating a psychological impact. Price ranges
are different for different shoes like for party footwear, bridal, fancy
footwear, professional shoes, and casual wear as well. They recently launched
the Brazilian collection and playing the price premium strategy because no
other competitors have this kind of product, it's unique, durable and
innovative designs that's why Clive is different from others and also one of the best shoes in Pakistan right now. They also use the pricing strategies for market
penetration, price skimming and economic pricing as well for all classes of
customers
Positioning:
The Clive shoe collection is a Pakistani lady’s
footwear brand that aims to provide a one-stop shopping facility regarding
quality footwear and accessories. Clive collection is not just about selling
quality footwear; it wants to be identified by providing the ultimate shopping
experience to our customers.
Promotion:
Promotion is typically done in order to create
awareness among its customers about the brand name Clive. The team trying to
persuade customers from their attractive branding and marketing strategies and
ads, but still needs to focus more on the promotion strategies. Clive through
print media such as newspapers, magazines, billboards, hoarding, streamers and
also running TVC’s on national channels as well as local cable channels.
Other than that Clive’s team visits various colleges and universities as part
of their promotional strategy.
Customer Analysis:
The customers that Clive is targeting are the
urban females may it be professional or non-professional females who are style
and fashion conscious. These ladies not only want style and fashion
but along with this they also want comfort, good quality and
different design shoes
that are not available in the market. The psychographics gives
an insight into the activities, interests, and opinions of our target audience.
The target audience is quite trendy, stylish and liberal. They like to hang
out, party and like to socialize. They want to keep pace with ongoing
modernization and want to adopt the latest fashion trends, but at the same
time, they follow traditional styles according to the event. Females are
demanding rapid change in designs as fashion is changing quite frequently. The
major benefits that customers seek are good quality and comfort. The target
market is females who are prone to frequent shopping. Their buying of shoes can
be an impulse basis as well they buy shoes on various occasions like wedding,
EID, and other festivals. Target audiences of shoes are informed audience who
knows what type of shoes are in fashion and where these kind of shoes are
available.
Recently Clive
launched their Spring collection for '19
Just feel spring in the air! Get obsessed with
Clive Shoes new collection'19
Rush now to your
nearest outlet today or shop online at www.cliveshoes.com
