When looking at the fashion shoe industry of Pakistan at
a glance, it’s quite obvious that the shoe retailers order shoes keeping in
view the seasonal changes in demand like open shoes for summers, pumps or close
for the winters and the party wears. Protection was the basic principle
underlying the creation of footwear, once humankind felt the need to protect
feet from direct contact with soil, heat, cold and sharp objects. However, this
accessory soon acquired cultural, aesthetic, symbolic significance, and
apparently, it was not related to comfort. This work aims to analyze comfort in
women footwear, especially high heels shoe. Clive Shoes- one of the leading
footwear brand in Pakistan right now offer its customers with some innovative
designs, different style and best quality in the market. Clive shoes started
its business with the name of Fine Shoes from the last 50 years as a whole
seller in Shahalam Market. Clive focuses on providing ladies shoes in Pakistan
with best quality products for its customers. This brand is a leading edge
fashion footwear specialist, providing style-conscious customers with
innovative shoes to suit every occasion.
CLIVE’S MAIN FOCUS: VALUE FOR MONEY
Value for money is their main focus right now. What Clive
shoes feel is that the reason why customers will buy their product or would
recommend others is that; they have found value in the product for the money
that they have paid. What most customers want is quality in what they desire
for, and if the company becomes successful in offering them the best in the
most affordable prices, what more could anybody ask for? Even if the product is
expensive, the customer will be willing to buy, if they need the product and is
one of the major necessities in his life.
And if the product is providing all the utility that they needed, then
they would surely buy it. So, for the customers, the value for money is really
important. As they want to make sure that whatever they are spending for, is
worthwhile. Therefore, Clive has a very clear and strong goal in mind, and they
are targeting the right audiences with the rightest product fulfilling all
their needs. Therefore, the design of the product and everything else related
to the product is done, keeping the customer perception in mind. As it is very
important for them to satisfy their customers, so Clive focuses on the quality
of products.
TIME-SAVING:
Earlier females used to be going to different places for
buying matching accessories and shoes. They had to explore the market to get
the best of accessory and shoes matching. Many of the times it so happens that
they don’t find the accurate accessory and shoe that matches best with their
attire. All this activity is very time-consuming. Providing the necessary items
of matching under one roof will hugely save females time because Clive engages
itself in “exploring the market” activity which earlier the females were doing.
Today is a world of cut-throat competition, everyone is
trying to pull the other down in order to move ahead, whether it’s through
their competitive strategies or points of differences. There are loads of
barriers in the marketing field. Everybody has to face some difficulty every
day, but this is a part of the business. So, Clive tries to stand out and give
their competitors the strongest competition using strong marketing strategies.
They overcome the barriers by using new innovative ideas and by adopting means
to satisfy their customer more, by providing quality products and gaining the trust of their customers that's why Clive is one of the best shoes in Pakistan right now.
They are using aggressive marketing strategies all over
Pakistan. They launched a lot of campaigns in March 2018, starting from
mother’s day when they launched the Spring volume 2 campaign which covers
beautiful and colorful shoes that caters the spring season needs. Clive shoes
also launched a sale campaign before 23rd March and now they are also planning
to launch their summer collection as well.
Stay tuned for more updates and new campaigns.
Watch out now: cliveshoes.com/
